JOHN

CUTLER

is a Product Evangelist at Amplitude and prolific writer on product management and UX

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  • Workshop
  • Biography

Continuous Design - How Not To Exchange Waterfalls for Whirlpools

Have we exchanged waterfalls for whirlpools? Are we sprinting—faster and faster—to nowhere In particular? Is “how do you do UX with Agile“ perhaps the wrong question?

Design has always been about iteration, subtraction, addition, experimentation, and observation. That process defines who we are as designers. With manufacturing, there was the point-of-no-return, the date our design was “finalised“ and something got sent off to the manufacturer (or press). With software as a service (SaaS), however, we have no such constraints. We don’t need to operate feature factories, yet somehow we often do. So, let’s fix that!

In this talk, we are going to get into the nitty-gritty of treating product development as an act of continuous design; not Agile. We’ll draw on design traditions, and explore how they heavily overlap with how we are able to work with our teams. And we’ll consider a reality where products and features are temporary solutions to long-standing problems (and what that means for design).

Serve and inspire by UX Thailand, 2018