David is an applied behavioural science practitioner, certified behavioural design coach, and co-creator of the Make it Toolkit. David lectured on the topic of Behavioural finance with Thammasat University in 2021 and ran a lab on behavioural design at Chulalongkorn in 2022.

His applied behavioural science practice has seen him build digital products and marketing strategy for startups and multinationals, lead digital transformation programs within UN multilateral agencies, and provide behavioural science expertise to the world’s first maritime industry venture capital fund.

David started his career in Canadian financial services where he founded his first venture before finally moving to Thailand in 2020. Seeing the potential for behavioural science to help people become healthier, wealthier and have more successful he continues to evangelize behavioural science, hoping to see it embedded in all digital products.